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Saying the SaaS industry is lucrative is a bit like describing Jeff Bezos as ‘well off’ — a vast understatement. Estimated to hit an eye-watering market volume of $334 billion by 2027, it continues to experience unprecedented growth, primarily due to the dual effects of a global uptake in both cloud computing and remote working.
Digital marketing evolves at lightning speed, and staying effective means leveraging the right tools. From AI assistants to SEO analyzers and customer relationship management systems, the best marketers know what works and stick with it. These tools aren’t just helpful—they keep campaigns on track, get leads converted and allow teams to move fast. Getty
Choose the digital product format that matches your expertise. Creating and selling digital assets looks simple on the surface: make once, sell infinitely, enjoy passive income. Yet thousands of creators burn out chasing this dream, caught between overcrowded marketplaces and unsustainable delivery systems. Getty
Phillimon Zongo, CEO and cofounder of Cyber Leadership Institute, a fast-growing community of cyberleaders from more than 50 countries. In this article, I offer four concrete steps to create a stellar personal brand based on my lived experience, transforming myself from a mediocre technical expert into a multi-award-winning global cybersecurity executive and entrepreneur. Getty
You’ve been told that building a six-figure career requires years of experience, corporate grind in the office, working 60-80 hour work weeks, and chasing your undergraduate and master’s degree. Well, be prepared for a shock: Gen Z is on track to be the wealthiest generation, according to a recent Henley & Partners report. You don’t need to chase the corporate grind to be successful financiallygetty
For small businesses, connecting with the local community can be one of the most effective ways to build brand loyalty and drive sustainable growth. Yet, many overlook powerful local marketing tactics that can set them apart in a crowded market. Whether it’s leveraging community events, optimizing local SEO or forming strategic partnerships, the right approach can make a lasting impact. Getty
Your content could go viral tomorrow. But not if you keep posting company announcements that nobody wants to read. Your LinkedIn posts disappear without impact because they fail to grab attention in those critical first seconds. Creating content people actually want to share requires understanding what makes your audience stop scrolling, read every word, and hit that share button. Getty
Most employers run a digital background check before hiring. Modern hiring has changed. Several years back, you could see a job ad in the paper and apply for it with your resume, be up against a few applicants, get an interview, and land the job. It was that simple. Getty
Building a personal brand can feel uncomfortable—even manipulative—for many creative professionals. But at its core, effective branding isn’t about shameless self-promotion; it’s about clarity, authenticity and making meaningful connections. Image licensed via Adobe Stock
Entrepreneurs are often recognized as the backbone of the economy — and for good reason. They drive innovation, create jobs, and inject vitality into industries, fueling economic growth and shaping the future. From small local startups to global disruptors, entrepreneurs identify problems, deliver solutions, and push boundaries, building the businesses that keep economies dynamic and evolving.
