Meridian is now available to everyone

Meridian is the open-source Marketing Mix Model (MMM) built by Google for today’s consumer journeys to help make smarter, data-driven decisions when measuring outcomes across channels. Today we’re launching Meridian, the open-source marketing mix model (MMM) built by Google, available to all marketers and data scientists.

10 Excel tips to make your spreadsheets look stunning and professional

While Excel is a powerful tool for organizing data and performing complex calculations, it’s easy to get lost in a sea of numbers and bland cells. At times, when you deal with large databases, your spreadsheets may look like a never-ending number factory. But they don’t have to! With a few simple tweaks, you can transform your spreadsheets from drab to fab and impress your boss.