Meridian is now available to everyone

Meridian is the open-source Marketing Mix Model (MMM) built by Google for today’s consumer journeys to help make smarter, data-driven decisions when measuring outcomes across channels. Today we’re launching Meridian, the open-source marketing mix model (MMM) built by Google, available to all marketers and data scientists.

Habits To Start Now To Become a Healthy Senior Coder

Everyone is getting older. A senior C++ developer shares the lessons she has learned staying vital in an ever-changing industry. But more importantly, Kate Gregory gave the audience her reasons why to prepare for the future — along with some surprising statistics, the latest research and the results of her survey of “hundreds of people, the world over.” Image by Gerd Altmann from Pixabay.

The Wiretap: DeepSeek Turned Into Evil Malware Maker, Researchers Find

There’s a great deal of hype around a Chinese generative AI model called DeepSeek R1, which drove tech stocks to historic losses yesterday. That’s largely because it can perform on par with American models, but costs a fraction to train and operate. However, cybersecurity experts claim that it doesn’t have the same safeguards as its American counterparts and can be tricked into doing “evil” things. (Photo illustration by Anthony Kwan/Getty Images)Getty Images